has recapitalized with

Capstone Headwaters Advised Quest Products on its Recapitalization with Promus Equity Partners

March 2018

Chicago, IL - Capstone Headwaters advised Quest Products, Inc. (“Quest” or the “Company”), a multi-faceted Consumer Packaged Goods (CPG) company, on its recapitalization with Promus Equity Partners (“Promus”), a Chicago-based multi-family office.

Based in Pleasant Prairie, WI, Quest is a leading consumer goods and e-commerce services company focused on building and managing a portfolio of wholly-owned brands in the over-the-counter healthcare and diagnostics segments. The Company’s brands are focused on helping consumers in their Quest to solve problems and enhance their lives. 

Some of Quest’s top-selling brands include ALOCANE Emergency Burn Gel, Clinere Ear Cleaners, ProVent skin solutions and natural oils, AlcoHAWK personal breathalyzers, CopperFixx pain relief cream and Blue Guard eye supplements.  Quest sells its products through retail and online stores, in addition to managing its own direct to consumer e-commerce websites. The Company partners with major retail chain stores and e-tailers throughout North America.

Ted Polk, Managing Director at Capstone Headwaters commented, “We have discussed market timing for a recapitalization with Quest’s ownership for quite some time and we are pleased to have assisted them in the partnership with Promus this year. Quest has a very talented management team with a history of building strong consumer brands. We look forward to watching their continued success.” 

Industry Experience

Consumer & Retail

Lead Professional

Theodore Polk

Managing Director
“Over the past 15 years, we have built this CPG business with the intent to ultimately bring in a financial partner that can dramatically accelerate our growth. Capstone Headwaters found the perfect partner in Promus to help us take Quest to the next level in the CPG industry.”
Don Ryan
Quest Products, Inc.