Industry Reports

Published on: 03/22/2021
The rise in e-commerce, social media, and digital news has driven shifts in marketing and advertising to digital channels, accelerating the Marketing Technology (MarTech) and Advertising Technology (AdTech) segments. MarTech and AdTech’s emersion in the space has created competitive advantages over traditional marketing services providers, offering precise marketing solutions coupled with tracking real-time analytics for active campaigns.
Published on: 03/17/2021
Capstone Headwaters has released its March 2021 Business Process Outsourcing (BPO) & Contact Centers Industry Update, available for free download below. Operational challenges amid COVID-19 have placed heightened focus on cost-effective, consumer oriented BPO and contact center solutions as companies look to increase productivity, while simultaneously retaining their consumer base.
Published on: 03/02/2021
COVID-19 headwinds and the historically high unemployment rate have fostered bifurcated demand in the HR & Staffing Services industry.  Companies serving noncyclical end markets such as Healthcare and IT have experienced continued demand amid the pandemic, while HR & Staffing companies serving industries that have suffered like Retail, have experienced decreased demand.  Although 2020 deal volume is down substantially year-over-year (YOY), the HR & Staffing Services industry experienced a mild resurgence in Q4 transaction volume lending to a favorable outlook for 2021.
Published on: 02/18/2021
Despite the sharp slowdown in 2020 deal volume, 2021 presents favorable tailwinds as the economic recovery continues. Strategic buyers, accounting for 58% of total deal activity, have displayed increasing appetite to resume M&A initiatives to bolster geographic reach and value-added distribution capabilities. Private equity firms accounted for 42% of deal activity in 2020, largely consisting of add-on transactions to stimulate inorganic growth in existing portfolio companies.
Published on: 12/08/2020
As the pandemic swept across the globe, strategic and private equity buyers focused on internal risk mitigation strategies to assess operational and liquidity concerns.  In addition, sellers have largely delayed exits as owners assess valuation impacts and look for enhanced visibility into capital markets. As vaccine and political uncertainties ease, Capstone believes 2021 will yield a window of opportunity for sellers, as private equity buyers remain flush with capital and strategic buyers become less concerned with their own liquidity.
Published on: 07/24/2020
As the pandemic swept across the globe, BPO & contact center service providers quickly mobilized to enable work-from-home solutions to its highly dispersed workforce and client base.
Published on: 07/15/2020
The pandemic has uncovered lapses in IT capabilities, presenting a heightened necessity for digital transformation and remote workplace support services across all sectors.  As companies reemerge and are introduced to the new normal, IT services and support solutions are needed to foster robust remote capabilities, albeit with different bandwidth and geographic reach.
Published on: 06/26/2020
Companies have responded to COVID-19 through liquidity preservation and cost reduction initiatives, including hiring freezes, layoffs, and reduced discretionary spending. As states begin to reopen, businesses are operating lean and demand for flexible labor is expected to rise as companies focus on labor cost efficiency and cost control.
Published on: 06/01/2020
As the world begins to unwind lockdown measures, organizations have shifted emphasis toward establishing protocols and best practices to ensure workplace safety. Considerations such as overcrowding in communal areas and foot traffic management may result in facilities implementing advanced controlled entries and exits, occupancy limits, and real-time tracking systems.
Published on: 03/03/2020
 In 2019, merger & acquisition activity was robust with 274 transactions announced or completed, significantly outpacing 2018 levels by 35.6%.

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