Consumers’ desire to build a healthy and fitness-oriented lifestyle continues to be a driving force for M&A activity.  In 2015, the last year with data, the CDC estimated that approximately 49.0% of US adults over the age of 18 met the 2008 federal physical activity guidelines, right in line with the record level of 49.5% in 2012.  As consumers remain highly active they will continue to demand recreational products, driving growth in this industry.  Both strategic and private equity groups have taken notice and are pursuing acquisitions.