Capstone Headwaters’ most recent Personal Care Industry Update has been released, available for free download below.

Despite significant headwinds introduced by COVID-19 in the Personal Care industry, demand has persisted for brands with favorable product mixes and robust e-commerce capabilities.  While deal-making has slowed through year-to-date 2020 compared to the prior year, personal care brands and manufacturers have continued to draw sustained buyer interest, with the Skincare/Bodycare segment comprising the highest percentage of transactions. 

Report highlights include:

• Accelerated adoption of digital capabilities as consumers increasingly search for personal care products through online channels.
• Public companies have slowed their pursuit of acquisitions with many focusing on existing products lines and maintaining healthy balance sheets.
• Private equity, armed with historic levels of dry powder, have remained attracted to contract manufacturing organizations serving personal care providers.
• Skincare has emerged as a resilient product category, while makeup and lipstick sales have suffered throughout the pandemic.

To learn more about the report, please reach out to Head of Consumer & Retail Ken Wasik or Director Tracy Patch.

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