Chicago, IL – Capstone Partners LLC, an award-winning investment banking firm, announced that it has successfully advised Seventh Generation, Inc. (SVG), a subsidiary of Unilever, on the divestiture of its bobble® brand to O2COOL®, a portfolio holding of LKCM Headwater Investments. According to Ted Polk, Managing Director at Capstone, “It was a pleasure to work with the SVG team and to represent such a unique brand. With its patented bottle design and filtration features, bobble® has clearly differentiated its product offering within an attractive market space.” Terms of the deal were not disclosed.
Established in 2009, bobble® is an innovator in the rapidly growing reusable, on-the-go drinkware industry, offering a high-quality, high-design lineup of hydration, filtration, and coffee/tea products. With its mission to reduce the outrageous waste of single-serve, disposable beverages and beverage systems, bobble® is a category leader in providing consumers stylish, sustainable alternatives they actually want to carry all day long. The brand’s original reusable bottle design blends style and function, with the ability to filter water while you drink. bobble® also boasts a patented, distinct and recognizable bottle shape. Today, bobble® has over 20 SKUs in five main product categories including bobble Insulate™, bobble Infuse™, bobble Classic and bobble Sport, and its ‘brew on-the-go’ coffee/tea Presse™ by bobble.