Growth in the Juvenile Products industry has been driven by robust macroeconomic fundamentals, as historically high levels of consumer confidence and a 2.3% year-over-year increase in real disposable income per capita have generated increased consumer demand.  Low cost toy sales ($5.00-$19.99) have driven sales growth of 7.0% in the US Toy industry to reach $7.9 billion in the first half of 2018, according to The NPD Group.  The Toy & Game industry is expected to reach a global market value of $132.2 billion by 2022, a compounded annual growth rate of 6.2%, according to MarketLine. Well-established Toy & Game companies that exhibit disruptive characteristics and possess the ability to capture social media induced trends will be catalysts for growth.