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Capstone Partners Advises Seed Resources, LLC on Sale to United Pet Group, Inc.

January 2011

Boston, MA – Capstone Partners LLC, a leading national investment banking firm, announced that it has successfully advised Seed Resources, LLC, on its sale to United Pet Group, Inc., a subsidiary of Spectrum Brands, Inc.  The terms of this transaction were not disclosed. 
 
Seed Resources, LLC, which does business as Birdola® Products, is a leading wildlife feeding specialist.  The Company’s products include seed cakes, seed bars, seed bells, bulk seed, suet, suet/seed combinations, hummingbird nectar, feeders, squirrel feed, and other related products.  Seed Resources sells its products to national home centers, hardware chains, pet stores, mass merchandisers, and grocery retailers.  For more information, visit www.birdola.com.
 
United Pet Group, Inc. (UPG) is a leading global marketer and manufacturer of pet supplies with established brand names such as 8-in-1®, Aqua-Tech®, Dingo®, Firstrax®, Instant Ocean®, Jungle®, Nature’s Miracle®, Tetra®, Wild Harvest®, and Whisper®.  UPG's Aquatics division is the largest marketer and manufacturer of consumer and commercial aquatics products for the pet supplies industry.  UPG's Companion Animals division is a leading developer, manufacturer, and marketer of a wide variety of pet products for dogs, cats, birds, and small animals.  Additional information about United Pet Group can be found at www.unitedpetgroup.com. 
 
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting.  Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac®, Remington®, Varta®, George Foreman®, Black&Decker Home®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and HotShot®.  Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings' businesses generate annual revenue from continuing operations in excess of $3 billion.

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Lead Professional

John Ferrara

Founder & CEO
“I was very pleased with the service and professionalism of the Capstone team. They had a great process which enabled me to receive maximum value for my company. They were very engaged in every step of the process and their advice was insightful and constructive. I would highly recommend Capstone Partners.”
Frank Hoogland
President
Birdola Products