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Capstone Partners Advises Accessories Marketing on its Acquisition by Friend Skoler

January 2007

Boston, MA  - Capstone Partners LLC, a national investment banking firm, announced that it has successfully advised Accessories Marketing, Inc. (AMI) on its recent acquisition by Friend Skoler & Co., Inc.  Capstone initiated the transaction and served as the exclusive investment banking advisor to the shareholders of AMI.  The terms of this transaction were not disclosed.

AMI is a leading manufacturer and marketer of flat tire prevention and repair products and tire care accessories.  AMI’s products are marketed under the Slime™ brand name and are sold in over 50,000 retail locations worldwide.  AMI CEO Jim Cegelski, Executive Vice President Rodney Cegelski and members of management are also investing in the equity of the company.

Founded in 1993 by Steve and Jim Cegelski, AMI’s product offering includes liquid tire sealants, tire repair accessories, tire tubes pre-filled with Slime™ sealant, and Smart Spair™ flat tire repair kits. AMI’s flagship product, Slime™ tire sealant, is the leading liquid tire sealant in the U.S. retail market and is widely recognized as a result of an aggressive marketing campaign and its trademarked green color.  AMI’s Slime™ branded products are distributed throughout the U.S. by leading retailers in the automotive specialty, mass merchant, hardware, lawn & garden, sporting goods, bicycle and powersport markets.

“We are excited to be partnering with the Cegelski family and the talented Slime management team to build on AMI’s position of market leadership in the tire care category,” said Alex Friend, a Managing Director at Friend Skoler.  “AMI management has established Slime as a leading brand across multiple distribution channels by providing retailers and consumers with premium, innovative products and outstanding customer service. The company is well positioned for continued growth, and we are pleased that Jim and Rodney Cegelski will continue to lead that effort. We also want to acknowledge the accomplishments of Steve Cegelski in pioneering the liquid tire sealant category, and we look forward to maintaining a consulting relationship on key development projects.”

Jim Cegelski, co-founder and CEO of AMI, added, “The entire management team is enthusiastic about the company’s future, and the partnership with Friend Skoler will allow us to leverage their experience with branded consumer product and automotive aftermarket companies. Friend Skoler demonstrated a clear appreciation for our corporate culture, and we believe they are a great long term partner for our management team.”

Accessories Marketing, Inc., headquartered in Grover Beach, California, is a leading manufacturer and marketer of flat tire prevention and repair products and tire care accessories. AMI’s products are marketed under the Slime™ brand name and are sold in over 50,000 retail locations worldwide. 

Friend Skoler & Co., Inc., headquartered in Saddle Brook, New Jersey, is a private equity firm with over $200 million of committed capital that invests in leading middle market companies in partnership with management. FSC typically invests between $10 million and $40 million of equity per transaction. 

 

Lead Professional

John Ferrara

Founder & CEO
 "I was very familiar with Capstone before we engaged them to represent us.  I knew the quality of people and their industry coverage of our sector was important to us.  During the transaction, they made recommendations on positioning and market timing that had a significant positive impact on our transaction results.  The Managing Partner of the firm was in the trenches with us on a daily basis during the most critical aspects of the process and Capstone provided us with the trusted, objective advise and technical experience we were looking for.” 
Jim Cegelski
CEO, Principal Shareholder
Accessories Marketing, Inc.