E-Commerce & Internet Retailing - Executive Summary Q4 2018

Q4 2018

Due to disruptions in the Retail market, leading brick-and-mortar retailers have felt pressure to revive business models to encompass omnichannel sales solutions. The prioritization to expand into e-commerce markets, enhance customer experiences, and improve supply chain efficiencies has driven consolidation among e-commerce companies. Acquisitions of well-established brands with proven e-commerce traffic have allowed traditional brick-and-mortar retailers to evolve and capture shifting consumer preferences.

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